The Founders

Ian Carless has spent over 25 years making noise in broadcast television and content production, with stints at MTV, ESPN, Star TV, Ten Sports and more. At MTV he learned how to survive on bad coffee, impossible deadlines and the occasional boyband. He later translated that experience into 14 media industry awards to prove he really had been paying attention.

From lifestyle shows to live sports, from music specials to branded content for global agencies, Ian’s produced it all, often in more countries than he can remember. His superpower? Taking big ideas and turning them into content that actually works.Now, with Poddworx, Ian has swapped the chaos of backstage for the slightly more civilised chaos of podcasting. It’s the latest chapter in a career dedicated to telling stories, amplifying voices and making brands sound as good as your favorite artist!

Julian is an experienced Chief Content Officer & a content expert, with a successful track record of over 25 years in the ever changing Asian content industry. Working with rights holders, traditional & digital broadcasters, started a successful branded content company as well as acquired, created, produced & distributed content around the world. He is also a respected judge for the Asian Television Awards as well as the Asian Academy Creative Awards.

Julian's experience takes in event organisers (Cricket World International), broadcasters (ESPN, Star Sports & Ten Sports), web portals (Sportasia), marketing agencies (Total Sports Asia), media buying agencies (Zenith), OTT broadcasters (Bolt Global) and esports rights holders (Mineski Global)

James White is a sports business strategist and digital transformation leader with nealy three decades of experience at the intersection of sports, media, and technology, having worked with global organizations. Throughout his career, he has built international partnerships, led multi-million-dollar sponsorships, and developed innovative fan engagement and commercial strategies across Asia.

Today, alongside his work in digital sports ecosystems, James is also a driving force behind Poddworx, focussing on helping corporate leaders, brands, and experts communicate complex ideas through credible, long-form conversations. Drawing on his global network and deep understanding of storytelling, partnerships, and audience engagement, James champions podcasting as a powerful platform for thought leadership, brand authority, and meaningful business connections.

James developed his relationships & experience with agencies IMG, & TSA as well as roles with federations (FIBA Marketing), venue owners (NBL Asia) and broadcasters (SCTV).